It is very important for every user with online business to drive organic traffic by improving keyword ranking and getting maximum Leads as per business requirement. So, I am going to tell you some facts which will surely help you to get maximum traffic for your website.
1.5-tips for SEO On-Page to Improve Website visibility
1. Tracking Codes for Website
2. Meta Title
A title tag is an HTML element that specifies the title of a web page. Title tags are displayed on search engine results pages (SERPs) as the clickable headline for a given result, and are important for usability, SEO, and social sharing. The title tag of a web page is meant to be an accurate and concise description of a page’s content.
A meta description is an element in the HTML code of a web page that provides a brief description of the content of that page. Although the visitors of a website cannot see it directly, search engines such as Google use it to display a web page in search results. Meta Description is written right below to the title and describe what the landing page is all about when some search about the keyword related to their query, it should very relevant to your product and service, because if it user finds that information useful only then he clicks to the page. It should include all the targeted keywords. It should not exceed the character limit of 150-160.
Keyword research is a backbone for SEO audit checklist because user search only for the keywords to meet his requirements and to compare competitor strategy. But including it in the Meta tags as per recent updates is not essential. You can put 1-2 keywords in the Meta tags. In the world of ever-changing SEO practices, one thing remains constant: the need for keywords and keyword research. That keyword research is one of the most important criteria in your on site SEO checklist. As a marketer, you’re familiar with this and the hundreds of tools to help you choose the best keywords for your biz.
5.Heading Tags (H1 /H2 /H3/H4/H5/H6)
There are 6 heading tags in HTML by which H1, H2 & H3 are very important from SEO perspective. H1 is used for main heading, H2 for sub-heading & H3 for normal text. From the SEO point of view, after the title tag, the h1 to h6 heading tags are probably the most important elements from the entire contents of a web page. When properly prepared, h1 to h6 heading elements introduce the content that follows. They provide the most relevant terms to identify the contents of the content that follows. From the SEO point of view, the h1 heading tag is the most important from all the other html heading tags. The more the heading tags level increases (h2, h3, h4, h5 and h6), the less important will be considered its content by the search engines.
Is your websites interlinked with other websites?
Backlinks act as a way of networking your website pages to other website pages either within your website (inbound) or without (outbound).In 2019, your SEO efforts will go a notch higher if you interlink WebPages with quality backlinks. If for instance, you run an e-commerce site and one of your blog posts reviews a product placed elsewhere within your website, it adds more value to place a link that leads to the page where the product is found. While there, ensure that visitors can discover even more products. Click here to learn more about SEO Company to help you on backlinks. This is how backlinks create quality on your website.
3.Social Media Linking
Social media is important because it builds trust in a brand, allows people to share reviews online and gives businesses an opportunity to develop more meaningful relationships with its customers. Because there is so much competition and so many businesses all wanting to talk to targeted groups of potential customers, effective use of social media is about more than just posting some interesting content. Developing a linking strategy which helps to promote your brand is an essential part of any digital marketing activity, but every social media platform that you use needs a different approach which reflects and recognises the particular nuances of each platform. This activity also needs to consider the users for each platform and the reason that you are using that platform in the first place. It’s also important to have a method for monitoring impact and engagement with social media.
4.Optimize Your Images
This is one of the most overlooked tip when it comes to SEO. Some users tend to forget that visuals draw users to the page! Don’t forget to add your alternative text on your photos, better if you are going to use your focus keywords on it as well. Since search engines can’t read images, alternative text is needed. The images you create in programs like Photoshop and Illustrator look amazing but often the file sizes are very large. This is because the images are made in a format which makes them easier to manipulate in different ways. ptimizing your images for the web means saving or compiling your images in a web friendly format depending on what the image contains.
5.Create a Blog
A blog (shortening of “weblog”) is an online journal or informational website displaying information in the reverse chronological order, with latest posts appearing first. It is a platform where a writer or even a group of writers share their views on an individual subject. Optimize your blog posts as well. There are about 60% of businesses that has a blog. Providing fresh, updated and relevant content can help your website rank higher and be noticed. Create high-quality posts and avoid duplicate content. If you have old blog posts, make them new again by updating it. Another thing that is important is the readability of your content. Paragraph scares the reader. Make most of your sentences short or less than 20 words, it helps not the reader, but your search engine rankings as well.
6.Use long-tail keywords
Long-tail keywords are longer and more specific keyword phrases that visitors are more likely to use when they’re closer to a point-of-purchase or when they’re using voice search. They’re a little bit counter-intuitive, at first, but they can be hugely valuable if you know how to use them. Managing long-tail keywords is simply a matter of establishing better lines of communication between your business and the customers who are already out there, actively shopping for what you provide. Obviously, you’re going to draw less traffic with a long-tail keyword than you would with a more common one, but the traffic you do draw will be better: more focused, more committed, and more desirous of your services.
7.Set up Google Search Console
Google Search Console helps you keep track of how your site is performing in Google search, and what you can do to keep it performing well or improve its performance. Google Webmaster Tools, this free resource from Google shows you how the search giant crawls and indexes websites, and then how they appear in search results. The service also helps you monitor, maintain, and improve your ranking in those search results. It includes several tools that give you insight into how your search result appears, what could be affecting its rise or decline in the rankings and how to fix potential issues that could be contributing to a decline. It’s really a one-stop shop to keep your site in front of potential visitors.